We might be about to find out…if this doesn’t all go to hell.

Elon Musk is buying Twitter, and whether you agree or disagree with his tactics (I won’t make you guess—I disagree), he’s swooping in at a time when Twitter *needs* to change.

The platform just isn’t what it used to be. Changes need to happen. But when they do, you can bet your bottom dollar they won’t just affect Twitter and its employees.

They’ll affect the entire social web, the infrastructure that connects us all. So today, let’s take the time to understand what might come next for Twitter and what reverberations those changes will have throughout the rest of the online world.

00:24 Elon & Twitter (a timeline)
1:55 Twitter actually sucks (the vibe shift)
6:58 what could Elon Musk do at Twitter?
9:48 theories on the future of Twitter
12:34 the bigger picture

While you're here...
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See you soon! -KG