Step 1: Recognize that we should have seen this coming.
Step 2: Disrupt the monopolistic formula industry.
Step 3: Give parents more options.

At least according to Laura Katz, food scientist and founder and CEO of Helaina, the company using fermentation to create human milk proteins designed to provide the same health properties of breast milk.

Laura's work has, as you might expect, gotten a lot more intense over the last several weeks as the U.S. grapples with a high-stakes formula shortage. So how did we get here? How do we make sure this never happens again? And what does the future look like for America's infants?

Let's think about it with Laura Katz.

00:00 intro hi hi :)
00:39 meet Laura & Helaina
03:57 how has the formula shortage come to be?
06:28 we need to talk about formula, not fake meat
12:35 parents are terrified, and with good reason
15:56 the formula industry needs to change
18:44 anecdote break! in which I talk about breastfeeding anxiety
21:11 where we go from here

Thanks for watching! Follow Laura here: https://twitter.com/LauraHelaina

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See you soon :)